Jessica Simpson Showroom

The recently renovated Trebbianno showroom, located in Midtown Manhattan, offers the ultimate style marketplace. The architect, Delphine Mauroit, has considered the showroom’s most essential needs, as an exciting marketing location for savvy sellers and buyers. Although bounded by Fashion Week’s tight schedule, Delphine has succeeded in transforming the space into a young and stylish NYC venue in only 3 weeks.

The 2,000 square feet site has a prominent sense of open-space, and spreads over 3 levels, each to represent a different brand.

The fourth floor’s space is used to present 2 bag brands. The room, therefore, is divided in the middle by light semi-translucent shades. One of the brands is displayed on Plexiglas shelves that were hanged on metal wires, and are flexible – could be moved and removed. The translucent shelves and chairs complement the wooden table and floor, as well as the additional silver displays. The other side of the room, led by shades of brown, is somewhat of a different sort. The shelves are wooden, so are the table and chairs, and the carpet is beige. Still, the half-room perfectly accompanies the whole, and contributes to the open-space feel.

The next room presents the phenomenally-performed Jessica Simpson accessories brand. Just like the trademark, the showroom’s interior represents a design understanding that takes the brand where it aspires, considering its style and outline. The jewelry is presented on white displays, within glass boxes. The front glass is released by an easy-push mechanism, to allow a comfortable everyday use. Hardware is minimal and color white dominates the room, as light and brightness are important features of the overall design. DMDesign delivered the looked-for result – a fun & girly showroom for a young & contemporary brand, one to make you “Share a Smile,” “Feel your Heart.”

The second floor’s room, which is used to display mainly jewelry, is cheerful and bright. The architect has employed large white-lacquer shelves against the walls, which are lit by bulbs constructed under the shelves above. In planning the design, Delphine called into play the high ceilings, wooden floors and large windows, all to maximize space and accentuate a specious and illuminated feel. Taken as a whole, the design is minimalistic, yet functional and trendy: the interior arrangements answer the purpose of an in-vogue background for the latest models of designer brands.