Office la

Blip.tv, a young revolutionary start-up, is dedicated to pioneering the next generation of television network. Successful and lucrative, the enterprise has expanded its operation into California, and launched its new offices in the City of Santa Monica, Los Angeles. The offices are located in the midst of a vibrant artistic neighborhood, surrounded with Art galleries and boutiques. The careful choice of location and interior-design had to be distinctive, in order to fit well with Blip.tv’s innovative approach to business, which aims to bring producers and audiences together, to educate and entertain each other.

The architect, Delphine Mauroit, was asked renovate in 2 months a dark, reeking storehouse, and transform it into the stylish Chelsea-like space it is today. Delphine took advantage of the industrial character of the rooms, and utilized the concrete floors and metal façade. The result had to provide much-needed light, and a sophisticated clean-cut disposition.

Extensive use of color white and an original lightning plan illuminated the halls. Delphine made use of industrial metal pendant lamps, white wall partitions and white doors to brighten the space. She further constructed round windows to bring-in the outside light.

As the company is expanding and expected to hire in the near future, a flexible desk area was required. For that reason, Delphine constructed white built-in desks, that would allow a number of employees to work simultaneously. The desks’ brackets were built-up into the walls, to provide a floating-like, minimalistic look, which complements the spacious design.

The furniture perfectly matches the overall arrangement: white countertop and cabinets in the kitchen; modular sofa accompanied with cubist tables in the reception area; glass & metal table with white & metal chairs in the private meeting room; all contribute to a perfect combination of colors, light and style.