Retail Belgium

Next to the historic Cinquantenaire monument in Brussels, among many shops and stores, up-scale design meets retail at a carefully curate optometric boutique. By bringing much-needed light and sensuous material qualities, the designer transformed an old common optical-shop into a high-end exclusive store. Unlike before, the optical practice now offers the perfect combination of light, space and style. The attention to detail paid to each element in the store formed a spotless interior space. A connection between light and product had to be constructed for a sense of identification and orientation of the merchandise. Dark blues turned into white and contributed a classic touch; transparent glass, replacing obtuse timber, computers and 3-d screens enhanced the illumination; and wall-to-wall natural light wood accented the bright space. By removing some obtuse pieces of furniture and replacing them with a shiny white counter and a small reception-desk, the designer managed to improve the store's circulation. Hence the spaces created are not only visionary and conceptual, but also meeting the practical needs of the clients, who can now walk around the store and enjoy an elevated shopping experience. The overall design has determined the very minimalistic, yet elegant and noble form of the boutique, and its visual and digital impact compels clients to interact with the display and merchandise. By and large, the architectural arrangement serves as background for the latest models of internationally renowned designers, and creates a lasting impression.